appropriation and commercialisation

just wondering whether folks are aware of a new site that is trading under the name 'unilearn' and charging potential tertiary students for various bridging 'courses' of study, including ones in academic literacy and so-called study skills - the sort of information students will get at uni free of charge anyway... here's the link - what do you think?
http://www.unilearn.com.au/
I found it btw while searching for the new school curriculum for English - so it is likely to be found by a very large number of people in (or parenting people in) schools